Restaurant Marketing Membership

Dear Restaurateur,

Do you fall in any of the following categories?

• You don't really understand marketing.

• You kind of understand marketing, but you would rather focus on running your restaurant.

• You like to manage your marketing, but you wish you could have some expert help to evaluate your current marketing, and to help you make decisions when confronted with a new marketing investment.

• You didn't open your restaurant to have to deal with marketing. You just want to focus on your clients, your staff, and your dishes...

• You are expending a lot of money in marketing that doesn't seem to work that well.

• You don't think that marketing is that important. If you have good food and service, your customers will come… eventually.

• You think that marketing is expensive and/or complicated.

• You really don't have time to think about marketing. You better use your valuable time managing your restaurant and making sure that your customers leave your place happy.

• You will tap into additional expertise in marketing strategy and implementation. You or your in-house team may not have developed the skills you need. Having the help from an experienced expert, like myself, will infuse your restaurant with new energies and ideas. I will introduce fresh and innovative marketing and sales approaches to your restaurant.

• You will get an outside perspective on your business. Sometimes you are too close to your business and not see your marketing strategies, programs, or materials from your customer's perspective. Even though you may know your restaurant business inside and out by living and breathing it each day, your perspective is still one-sided. To market successfully to your current clients – and capture new ones – you need to step out of your shoes and into your prospects’. You need to BECOME your customer. Having an experienced expert on the “outside” supporting your needs helps to give you the customers’ perspective, not just your restaurant’s.

• You will focus on your strengths while your marketing expert will focus on his. We all have different skills. Yours is probably (among others), running a restaurant. Mine includes having a great eye for marketing. If I take care of your marketing, you can take care of your business knowing that your marketing is in good hands.
  
  At this point, you probably have many questions such as: What are the details of the offering? How can you delegate your marketing decisions? How would I be able to help you? How much it's going to cost you?
  
  I will try to answer all of them, so please be patient and keep on reading...

RESTAURANT MARKETING MEMBERSHIP DETAILS

I am creating an initial evaluation (optional for the three offerings) and three different monthly plans. I will suggest you reading the initial evaluation description and the three plans carefully. It will help you select the one that best fits your specific needs or wants.
So without further delay, here they are:

INITIAL EVALUATION (OPTIONAL)

I will send you a thorough questionnaire asking you many questions about your restaurant, your vision, your strategy and your current marketing investments. This detailed questionnaire will give me good information about your restaurant, your goals and strategies, and how you are expending your marketing budget.
After evaluating your current marketing expenses (and probably going back and forth to you asking you for some more details and clarifying questions), I will recommend you the following (via email followed by a personalized 1 hour conference call):
Which of your existing marketing investments you should keep.
Which of your existing marketing investments you should change to make them trackable, and how can you start testing their results.
Which of your existing marketing investments you should eliminate (if they are inefficient and you are just wasting your money).
Which new marketing vehicles you should be investing on that will bring you measurable results.
And this is my promise to you: I won't recommend you to invest in ANY marketing that doesn't follow my THREE MUST-FOLLOW GOLDEN RULES:

• The marketing should be trackable and measurable.

• The marketing should be inexpensive.

• The marketing should have a track record in the marketplace, or it's a very promising new technology that follows the two first rules.

BASIC MEMBERSHIP (If you like to do-it-yourself)

Audience: Restaurateurs that still want to manage their marketing but need to access great support and marketing content. Cost: $25.95 a month, recurrent. You can cancel anytime or upgrade to a higher plan. Includes:
Access to Member's-only area with a wealth of exclusive marketing information such as:

• Online versions of all my content:

• • Restaurant Marketing Strategies complete book

• • Referral System in a Box

• • 20 Professionally Designed Templates for the Referral System

• • How to Use Twitter to Promote Your Restaurant E-book

• • Complete content of my Audio Interviews (3 hours so far and more coming soon)

• • 20 Restaurant Marketing Q & A short videos

• • Any other of my future new products
    

• Restaurant Marketing Strategies Monthly Newsletter (in PDF format, just like this one). Starting next month, the PDF newsletter will be available to members only. My regular subscribers will receive a one article monthly email.

• Weekly exclusive restaurant marketing articles

• Exclusive downloads of many useful forms and templates to help you run your business

• Member's ONLY forums that I will personally monitor and pitch in. We will discuss marketing investments, (the good, the bad and the ugly), new marketing ideas and strategies, etc.

PREMIUM MEMBERSHIP (If you can use some help)

Audience: Restaurateurs that need customized help and advice. Fee: $97 a month, recurrent. You can cancel anytime, upgrade to Platinum or downgrade to Basic plans. Includes:

• All the same than BASIC membership plus:

• Evaluation of any of your marketing initiatives, and online marketing recommendations (via email)

• One personalized weekly email with your questions about your specific restaurant marketing needs or any other marketing questions.

• Complete content of my online restaurant marketing e-class (coming very soon). You can use your personalized emails to ask questions about this e-class or any other content available to members.

• Exclusive access to the most frequent Restaurant Marketing questions and answers compiled from my member’s Q&A emails.

PLATINUM MEMBERSHIP (The highest level of support)

Audience: Restaurateurs, who see the advantages of delegating more of their marketing decisions, prefer to use the phone (in English or Spanish) to discuss their restaurant marketing needs, and need/want more support via emails. Cost: $297 a month, recurrent. You can cancel anytime or downgrade to a lower plan. Includes:

• All the same than PREMIUM membership plus:

• ONE hour phone call consultation a month (the schedule will be agreed upon for both parties after sign-up)

• TEN monthly personalized emails (instead of four).

• Participation in exclusive monthly live Webinars focused on one specific restaurant marketing topic. The topics will be selected by the platinum members among several choices. If you can’t attend the live Webinar, you can download the recording afterwards and listen to it at your own convenience.

• SPECIAL BONUS: $1,000 discount from the initial evaluation (you will only pay $997!)

• You will be exposed to new marketing initiatives (from me, some other marketing experts, and other members just like you) that you are not familiar with or just don't know.

• You can cancel anytime or change the level of marketing support if you see that this model is not working for you (no commitment)

• You will be part of our restaurant community forum, where we will share best practices and ideas

• Access to exclusive marketing content (available ONLY to my paid members)

• New valuable content added continuously

• And much, much more...